Here”s a free class from Yale University that can help you use social and behavioral insights to create, implement and evaluate health communications online.

Digital Media for Health Outcomes is designed as an evidence-based tutorial on the key steps to develop successful health campaigns on social media, and to evaluate their performance and impact on health behavior.

Instructors will explore best practices for building messages and campaigns. By the end of the course, you’ll be able to implement a digital communication strategy and evaluate its impact through ad metrics, survey data, cost, and coverage indicators.

More information and sign-up here.