For a different idea on how to approach public health messaging, check out this video on violence against women, sung by the Mexican singer Silvana Estrada for the organization La Red Nacional de Refugios. Find the translated version of the song lyrics here. There’s hardly a dry eye in the courtyard by the time Estrada is finished with the song, If They Kill Me. In a world with more than its share of posters, flyers and brochures, this is a strikingly emotional solution to the problem of effective communication.